The Searchies

DEMO 08 happened a few weeks back. As the technology world reveled in the latest game changers, my eyes were squarely trained on one company, TubeMogul. This company has the potential to revolutionize online video distribution, analysis, and monetization. Online video is booming and offers a compelling new channel for marketers to peddle their products and services. It’s still in its infancy, though, and marketers are still figuring out how best to capitalize on it. The process of uploading videos to sites and then tracking them afterwards is very manual and time consuming. Also, it’s difficult to develop insights about who is actually watching the videos. It would be fine if there were only one site, but the landscape is fragmented with lots of sites vying for market share.

When planning campaigns, I must make difficult decisions. Which content should I use? Which site should I use – YouTube, Revver, Brightcove, Metacafe? Which results should I analyze?

Based in the Bay Area, TubeMogul has stepped in to the rescue. Its online video distribution, tracking, and analysis platform is best of breed and addresses many of the pain points previously mentioned. Now, I can upload a video once and then distribute it out to 12 video sharing sites. Then, it automatically begins tracking valuable performance data – like views, comments, etc – and gives me tools to slice and dice the data in meaningful ways. These are only some of the many features offered. All of this is free up to 150 videos per month!

So thanks TubeMogul! I can’t wait to see what new tools you’ll unveil next.